OMG! Wegman’s supermarkets are using artificial intelligence and facial recognition? Outrageous! Alert the authorities! Cancel dinner!
Never mind the fact that on
your way to shop you passed by dozens of video cameras and license plate
readers. Or the fact that your cellphone
has been constantly pinging your location enroute. Attention shoppers: you have no privacy!
Supermarkets are not alone in their use of this tech. CVS, Home Depot, Macy’s, Target and Walmart do too. They say it’s just for controlling theft (of which there is plenty), but I’m not buying it. By knowing your face they know everything about you: your online shopping history, social media posts and credit history.
With digital price shelf tags
that update in seconds, the only real question is how long before the algorithm
decides your face looks like it can afford to pay another 12 percent.
Even turning on your cellphone
may involve recognizing your face.
Calling Customer Service? They
may use voice recognition or even measure your tone of voice for signs of
stress and frustration.
Airlines can deduce the reason for that last minute trip you’re booking. If it’s for a funeral, critics wonder if they might charge you more because you absolutely need to travel ASAP. Airlines insist they’d never raise fares because you’re flying to a funeral. Of course not. They just happened to notice you booked one way, last minute, to Des Moines… right after your phone searched for “obituary.”
And when you do board your
flight, it may be facial recognition scans that will get you on the plane, not
just a boarding pass. Coming home from
overseas your quick processing will depend on facial scanning by Customs and Border
Patrol.
Did you buy anything overseas
you didn’t declare? With a few (pesky but
legal) steps, your credit card statement becomes a travel diary, complete with
timestamps, locations, and a helpful list of things you “forgot” to declare.
Want to catch a Knicks or
Rangers game at Madison Square Garden?
Facial recognition may deny
you access, even with a ticket, if you’re a lawyer who’s sued them in the
past. Justice may be blind, but MSG
security definitely isn’t.
In your car your face is less
visible so companies like Flock
depend on your license plates, color and model of your vehicle to ID you. That’s why cops are cracking down on obscured
or “ghost” plates used to avoid tolls, the automotive equivalent of shoplifting. Here’s a site
showing Flock cameras near you.
Flock also can also deploy
drones to keep an eye on things… useful in law enforcement but a bit too scary
for the Bridgeport City Council which, in a rare moment of restraint, overwhelmingly
rejected a $500,000 contract covered by state funding.
Bridgeport joins a growing
list of cities rejecting Flock out of privacy and data-sharing concerns. Those cities claim that Flock does more than
scan license plates, but also the faces
of protestors. And shares
its data with the Feds.
Imagine the possibilities.
In China facial recognition
identifies jay-walking pedestrians, shames them publicly and gives them demerits. Rack up too many points and you must take
re-education classes… and you’re not allowed to ride high speed trains.
Washington got upset about
TikTok and its ties to China. The Feds
panic about a funny app while quietly building their own all-seeing data
ecosystem.
Not that there’s much you can
do, at this point. Privacy is dead. Our lives are an open book. The only question left is who’s still
pretending not to read it.


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